Alex Woolley

I approach design with a dedication to comprehensively understanding each project and exploring the unique opportunities presented by a brand or brief. My enthusiasm for thoughtful experimentation, blending flat graphic elements with tactile design, contributes to the development of well-conceived, distinctive, and authentic outcomes.

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I embrace a personalised approach to design, steering away from one-size-fits-all solutions. My goal is to craft designs that exude authenticity, ensuring each project is a unique expression rather than conforming to generic 'trendy' aesthetics. I am committed to creating work that is future-proof, consistently keeping an eye on design trends and industry standards.

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Leveraging my multi-disciplinary practice, I bring a diverse skill set to my projects, with a particular focus on brand identity. This ensures that the work I create is versatile and considerate of the opportunities available for the application of a brand.