Proposal for D&AD brief, 2021
This is my creative idea as a response to a brief set by Chivas, as part of the D&AD New Blood Quickfire competition
People are tired of being told how to use a product, following instructions, and being one of the same.
This campaign is about embracing the individual and celebrating your way.
The visuals are simple, but strong.
Having the option to create variety in the visuals is to echo the use of the product and reinforce the idea of choice and flexibility.
This campaign is about combining Chivas’ experience in creating a quality, luxury product and merging that with the imagination and adventurousness of the target audiences’ personal taste.
The aim is to draw in an audience that is fresh, bold and wants to make their own mark on the world.